Amai Tran is an international business consultant based in Madrid, specialising in Spain-Asia trade facilitation, market entry strategy and cross-cultural business development.
With over two decades of experience across Spain, China, Hong Kong and Southeast Asia, she has coordinated market entry projects for Spanish food and wine brands exporting to China, managed EU-funded marketing programmes across five countries, and built distribution networks in Hong Kong's premium hospitality sector from the ground up. Her client-side roles have spanned government trade commissions (ProMéxico, TAM Airlines Asia), SaaS companies (APSIS, Hong Kong) and European start-ups.
She works in four languages at professional level: Spanish, English, Mandarin Chinese and Cantonese, with Portuguese rounding out her Latin American reach. That linguistic range is the working infrastructure behind every negotiation she handles, not a credential listed for appearances. Her approach combines market research, export roadmapping and applied Generative AI with direct operational coordination across time zones and business cultures that rarely share the same assumptions. She is positive, reliable and self-motivated; qualities that carry particular weight when the work requires building trust between parties who have never met in person.
Amai is also Circle Leader of Ikigai Balanced Leaders, the Madrid chapter of Lean In, an international network supporting women's professional advancement.
The best first step is a conversation. Find her on LinkedIn.
Language: Spanish (Native) , English, Mandarin Chinese, Cantonese.
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Français (France)
Русский (Россия)
日本語 (Japan)
中文(繁體)
简体中文(中国)
English (UK)